Why Customer Loyalty Matters More than Ever

04 June, 2019   I   by admin

Recently I listened to an intriguing loyalty webinar from The Wise Marketer called, “What Happens Now”. It featured Emily Collins, Senior Analyst at Forrester. She touched on several key points, but her overarching message boiled down to this: Loyalty Matters Now More Than Ever. Emily said, “The power of information has really shifted from institutions to consumers.” That’s absolutely true. […]

Source: www.thewisemarketer.com

Some interesting statistics to support the point that loyalty programs influence customer purchase behavior:

  • 66 percent say loyalty programs save them money
  • 51 percent say loyalty programs influence where they purchase
  • 41 percent of loyalty programs make them feel more loyal to the brand

“Loyalty programs allow people to raise their hands and say they want to be acknowledged for being loyal,”

#loyaltymarketing #loyaltyprograms #digitalrewards #customerretention

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