Towards a Universal View of the Customer
05 September, 2019 I by admin
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper describes the impact that a universal customer view can have on all customer experience (CX) efforts. With the proliferation of transaction channels, payment choices, communications media and customer engagement platforms, the ability to […]
Thanks Mike, The Universal View of Customer will massively change how Loyalty programs are setup and thought through. Is it the end of the Loyalty Silo…..