The Best Loyalty Programs Go Beyond Rewards

07 September, 2019   I   by admin

Most people think of loyalty programs as an airline giving miles to frequent fliers, a hotel giving points toward a stay or a restaurant offering a punch card incentive. While these may be called loyalty programs, I’ll argue that they are actually marketing programs disguised as loyalty programs.


I am a big advocate of reward program and have often explain many companies could start with one before moving toward a full loyalty program. If you are at that stage, this article will give you some good insight on what more you can provide to go beyond Reward only #RewardProgram 

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