Sports League Loyalty: A conversation with Robert Passikoff

16 May, 2019   I   by admin

In this episode, Robert and I discuss Brand Keys’ recent research on the qualitative aspects of major sports league loyalty. To say that Robert Passikoff is a fount of marketing information is a massive understatement – and it also completely misses the point. He, and the company he founded, Brand Keys, have been tracking brand […]


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