Predictive Churn Model: Improve ROI & Reduce Marketing Costs

22 October, 2019   I   by admin

Predictive churn modeling can improve campaign ROI by 11%, reduce costs by more than 700%

Source: www.aimia.com

Churn is a key metric for any marketing program including loyalty program. This article provide great insights on how to model it to maximize your ROI, thanks to our friends at #Aimia

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