Loyalty & Rewards: Pathways to Success

19 June, 2019   I   by admin

In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition was articulated. In our second installment we’ll focus on solutions. By Mike Capizzi, CLMP Consumers still join loyalty marketing programs for one simple reason – to be rewarded and recognized for their patronage, […]

Source: www.thewisemarketer.com

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