Loyalty Program Liability Management in the Age of COVID-19

07 April, 2020   I   by admin

A famous statistician once said, "All models are wrong, but some are useful." This could not be truer for loyalty program models in our current COVID-19 environment. These are unprecedented times and any model built on historical data is going to have a tough time predicting how things are going to emerge in th

Source: www.traveldatadaily.com

Numbers are key in the loyalty industy and this article bring great insight in program liability, but I thought we had move to an area of no point expiry… 

#LoyaltyProgram #COVID-19

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