It’s (almost) never 1%: how to price loyalty rewards

06 November, 2019   I   by admin

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme. If 74%

Source: blog.currencyalliance.com

Very interesting article on how to define the value in points a loyalty program should offer. Too little and customer will loose interest…

#LoyaltyProgram

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