How Data Analytics is transforming Loyalty Rewards Programs

03 August, 2019   I   by admin

Loyalty programs benefit companies in terms of growth and profits, but the greatest value over time is the increased visibility into and deeper understanding of individual customer behavior. A loyalty rewards program offers a vast array of customer data. The challenge is how brands harness this data to improve their loyalty programs and offer customers […]

Source: www.thewisemarketer.com

Data data data, this is the key and the easy part, but the challenge is readable & predictable analytics #analytics #Loyalty

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