Data-Driven Loyalty: Rethinking Consumer Engagement

11 October, 2019   I   by admin

Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more demanding and no more so than in the Services industry. It’s getting harder to retain a customer, grab their attention, and keep them loyal to your brand. By Christopher Kronenthal When we look […]

Source: www.thewisemarketer.com

We have curated a lot of article on the importance of looking at data from #LoyaltyPrograms and we will keep doing so as analytics technology (AI) evolve as well as customer behavior

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