Creating Meaningful Customer Loyalty Through Great Rewards, Partnerships, and Smart Use of Technology – The Wise Marketer

03 December, 2019   I   by admin

An interview with Cathryn Lodwidge, Loyalty Marketing Lead at British Gas. British Gas Rewards is a fairly new loyalty programme, launched by one of Britain’s most iconic brands in 2017. It has a simple purpose, to say “thank-you” to millions of loyal British Gas customers. It’s the first of its kind in the utility sector, […]


Innovation & think outside the box are 2 of the secrets to successful #LoyaltyProgram

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