Best Practices Churn Campaign – Starting with the Basics

26 July, 2019   I   by admin

Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem? One of our retail clients asked us to identify and address the high level of churn they were seeing across their customer base. To meet this business challenge, we went back to basics to build and deliver a targeted campaign that would resonate with customers at risk of lapsing from the brand. The campaign’s goal was to actively re-engage customers efficiently and effectively in lead up to a large shopping holiday.

Source: www.aimia.com

Let’s not forget 40% of consumers signing up for a loyalty program drop off within 90 days. The churn battle should start very early on and offering a Micro rewards is an efficient solution all along the life cycle of the program.

#CustomerEngagement # MicroRewards @thefirstclubcom

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