Are Loyalty Points Really Dead? – The Wise Marketer

07 November, 2019   I   by admin

“Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a presentation made recently at the Loyalty Surgery conference, held 16-17 October in London. His statements were shared by Iain Pringle on LinkedIn. “Executives Are Unhappy With Their Companies’ Loyalty Programs” was the title of an October 15 article […]

Source: www.thewisemarketer.com

Very controversial title from my friend @BillHanifin, but sometime you need to be to get a point across. A #LoyaltyProgram is certainly not something static, it need constant revision. But if you talk to your customers they will tell you what they expect

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