Amex: The Race For Rewards Dominance Is Slowing
17 December, 2019 I by admin
American Express (Amex) said there is now relief from a rewards war that has been raging, triggered by JPMorgan Chase’s launch of its Sapphire Reserve card.
The competition is fierce…to win this, Brands need to innovate to differentiate. Innovation in the type of rewards offered, innovation in the way and frequency rewards are given… The battle is far from over