6 Ways to Inspire Customer Loyalty

22 July, 2019   I   by admin

Vendors that rely on rewards programs to keep customers in the fold are discovering that even so-called satisfied customers can easily churn. Research shows these customers will go elsewhere for a slightly better deal or more points demonstrating that their loyalty is often to their rewards and not to a brand. Fixing this problem can be as simple as better understanding what customer behaviors are being rewarded and adjusting your rewards programs to recognize truly loyal behaviors.

Source: www.salesforce.com

Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase

#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom

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